How founders can warm up investors on LinkedIn
A two-week way for founders to get on an investor's radar on LinkedIn before asking for a meeting: engage with their writing, connect with a thesis-specific note, then make a short ask.
The short answer
Spend two weeks engaging with a partner's writing (reactions and one thoughtful comment), connect with a note that ties their thesis to what you're building, then send a one-line traction update with a 20-minute ask.
On this page
#Start with their thesis, not your deck
Most partners write about what they want to fund. Read their last few posts and note the themes. Your first touches should show you've read them.
- 1Week 1: follow and react
Follow the partner and react to two or three posts that relate to your space.
- 2Week 2: one real comment
Add a data point or a respectful counter-view in one or two sentences. No pitch.
- 3Day 15: connect
Send a short note tying their thesis to what you're building.
- 4Day 17: the ask
One line of traction and a 20-minute ask. Make it easy to say not now.
Thanks for connecting, Daniel. Quick context: $40k MRR and three design partners. Given your focus on devtools, would a 20-minute look be worth it in the next few weeks?
Frequently asked questions
No. Ask for a short call first and offer the deck if they're interested.